For institutions aiming to find the best international talent for their PhD, including that from outside their own campuses, it is vital to present their opening to the right audience. One of the main dilemmas faced by advertisers responsible for publicizing their PhDs on INOMICS, is whether their INOMICS Announcement should be advertised as a course/study program or a job opening. The difference between the two categories is more important than it might seem at first sight: many candidates are looking for a specific category only.

A prime example of another situation where this type of economics could be put into action is the university application process, seen by many as cumbersome and inefficient. Roth and others ascertain that by applying the principles of market design to the application process it will streamline the acceptance process, ensuring that the highest percentage of applicants receive a spot at a university. A common issue within the current application model comes after the first round of acceptance letters have been sent and received.