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- Conference
- Posted 1 month ago
MIRDEC 22nd Lisbon 2024 Conference
Between 15 May and 16 May in Lisbon, Portugal -
- Recruiter Advice Article
- Posted 5 years ago
Millennials: How to Market Universities to a Digital Generation
To become an effective marketer of universities, it is necessary to know your target group. In the 21 Century, the so-called βmillennialsβ are often at the centre of the marketing strategies of universities worldwide. Millennials are often insulated from traditional marketing techniques, as this generation of young adults have lived through the social media revolution, use mobile devices on a daily basis, and solve real life problems through online research and social media channels.