The COVID-19 crisis has hit hard enough and continues to affect the global container shipping market. The current economic situation does not give much hope for a short-term recovery of this market. Demand for container shipments has fallen sharply, especially as China closed much of its plants in February 2020. The volume of production or cargo to be exported to other countries plummeted. The situation was exacerbated by a number of restrictions and requirements in almost every industry and in the world's ports.

Singularity is a concept that began as a way to describe a mathematical phenomenon. In mathematics, it refers to a point where a mathematical object or point in a function set, begins to behave in an unusual, undefined or chaotic way. For instance, the function f(x) = 1/x becomes undefined at x=0, the function becomes plus or minus infinity, so this point is known as the singularity of the function. Keeping this mathematical construct in mind, this article will explore the use of singularity in mechanics and the more recent concept of ‘technological singularity’.

To become an effective marketer of universities, it is necessary to know your target group. In the 21 Century, the so-called “millennials” are often at the centre of the marketing strategies of universities worldwide. Millennials are often insulated from traditional marketing techniques, as this generation of young adults have lived through the social media revolution, use mobile devices on a daily basis, and solve real life problems through online research and social media channels.