Integrating arts, business and engineering principles, students in the Master of Product Innovation learn advanced product innovation topics pertaining to conceptualization, development, and commercialization of new products/services. Through unique instruction and experiential learning that culminates with a yearlong master’s project, students have a real product innovation experience. The program emphasizes product innovation and teamwork skills so that graduates can take on key leadership roles that stimulate the creation, development and management of new products and services. Students in the Master of Product Innovation program will learn to: Plan, apply, and execute product innovation skills for developing and launching new products/services; Serve as an interface between different departments and disciplines within an organization; Become an effective product innovation team leader and project manager; Develop strategy and roadmaps for maximizing product innovation performance by teams and business units; TRANSLATE OPPORTUNITIESinto product specifications, commercial concepts, and eventual new product introductions.
Richmond , United States