MA Creative & Cultural Entrepreneurship: Design

Goldsmiths, University of London
Posted on:


Master's programs

Course overview

This programme allows you to develop the business/entrepreneurial skills and attributes to commercialise on your creative and cultural practices and/or knowledge.

The Design Pathway of the MA Creative and Cultural Entrepreneurship allows you to build on a historical and theoretical understanding of cultural and creative industries and the development of a cultural economy to create your own creative initiatives, which might be research-based, policy-based, practice-based, or a combination of any or all of these.

The MA will be taught in partnership by a number of departments within Goldsmiths and with key individuals and organisations in the creative and cultural industries sector.

Our collective approach is to integrate entrepreneurship within the development of creative practices and to take a ‘creative’ approach to the development of new businesses and the infrastructure that supports them.

Contact the department

What you'll study

The programme contains four taught modules and a further dissertation/portfolio component.

You'll have a range of choices throughout the degree enabling you to design a pathway that is most relevant to your academic, business and career ambitions.

All students take modules I and III, and Design Pathway students choose options in design for modules II and IV.

Attendance is mandatory for all taught sections of the programme. To encourage collaborative learning we try to teach all students together wherever possible, irrespective of their particular pathway.

Module title

Theories of Capital critically examines key theories of social, economic, cultural and symbolic capital.

The module details these conceptual capital frameworks and compliments this theoretical foundation with application in the creative and cultural industries with a focus on government policy and the unique economic characteristics of the creative industries. For example consumer consumption of status goods will be assessed using theories of symbolic and social capital.

Emphasis will be given on the role of intellectual capital in policy. Students will learn the analytical rigour to critically assess creative and cultural industry policy and market structures. Students will be able to translate theory into practice, and practice into theory.

30 credits
30 credits

Please visit the following links, depending on your course of study, to see respective options for this module. Please note all options are subject to change depending on availability and modules taught.

30 credits

This module aims to nurture your skills and attitudes to allow you to become an innovator and to provide models of entrepreneurial/business support relevant and useful for creative entrepreneurs. This module will provide a link between the theoretical aspects of the broader overview of the sector and the practice specifics, and work to focus on how creativity can be strengthened when put through creative commercialisation modelling techniques. The module has evolved from NESTA’s Creative Pioneer Programme and will use the Modelling Techniques that were designed and have evolved from `The Academy’ and `Insight Out’ which provide approaches to commercialising creativity. 

It will critically review the key characteristics of successful enterprises, entrepreneurs and leaders, within the cultural and more commercially focussed creative industries. It will look at the range of business models that exist and review how best to build a financially sustainable organisation. The key areas of modelling techniques covered are:

  • Relationship Modelling – this will assist you to understand the range of business models in the creative industries, and to create the most appropriate route to market; it will consider the relationship that the originator of the creative idea has to the production, distribution and the audience/customer/client; it uncovers your relationship to “reward”.
  • Evidence Modelling – this model uses Marshall McLuhan’s Tetrad Model to review the likely impact of the idea; it helps make the enterprise tangible and to ensure that the entrepreneur remains in control of the effects of their ideas. Using the modelling technique helps you to articulate your values and the benefits of your ideas.
  • Blueprint Modelling – an approach to creating an operating plan, which will move your idea to market, articulating all of the activities and responsibilities required.
  • Consequence Modelling – using all of the knowledge from the modelling techniques, this will uncover the financial consequences of the decisions made. It will introduce you to basic financial modelling concepts, and ensure they are comfortable with the financial language of creative entrepreneurs. 
30 credits

Either: Business of Design 30 Credits

OR Work Placement 30 Credits

You will undertake a work placement within an SME, Producing or Research Organisation within the cultural and creative industries. There will be initial taught/tutorial sessions on managing an internship and experiential learning and assessment would be by an analytical report on the ‘culture of management’ of the organisation. In some pathways this will be augmented by classes in specific skill areas (such as marketing) as you are likely to be working in skill-specific departments of organisations.

Module V: Dissertation or Project/Portfolio

The content and research imperatives of the dissertation/portfolio can be developed in tutorials with staff to address your individual needs. It could range from an entirely written document researching a particular area of the cultural and creative industries to a fully developed proposal for a new business.

Download the programme specification. If you would like an earlier version of the programme specification, please contact the Quality Office.

Please note that due to staff research commitments not all of these modules may be available every year.

What our students say

A life as an Art Director in The Platform Digital Agency, Thailand is a challenge.

Goldsmiths taught me to drive safely on this fast-paced road.

"The knowledge I acquired during my time at Goldsmiths has been indispensable to my development as an entrepreneurial professional."

Apart from working as an Architect in London, following my MA in Creative and Cultural Entrepreneurship I also co-founded Zana Plus Studio with my wife, a multi-disciplinary design studio and agency that focuses on Architecture, Interior Design, 3D Visualization, Web Design and Development, Graphic Design and Branding.

I have worked on a number of large, high-profile national and international projects, competitions, and bids in the UK, US, Australia, Italy, France, Singapore, and Cyprus while working in a number of award-winning practices in London. Concurrently, Zana Plus has been consulting private clients, businesses, property developers and furniture retail companies.

The knowledge I acquired during my time at Goldsmiths has been indispensable to my development as an entrepreneurial professional, as well as a catalytic factor to fuel my passion for contributing to the creative industries beyond my niches, purely academic, focus in Architecture.

Entry requirements

You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in design, architecture, art, computing, engineering, education, social sciences or any other discipline that has a demonstrable relationship to design and/or research.

Applicants with relevant work experience will also be considered.

International qualifications

If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.

Fees, funding & scholarships

  • Home - full-time: £10450
  • International - full-time: £19750

If your fees are not listed here, please check our postgraduate fees guidance or contact the Fees Office, who can also advise you about how to pay your fees.

It’s not currently possible for international students to study part-time if you require a Tier 4 student visa, however this is currently being reviewed and will be confirmed in the new year. Please read our visa guidance in the interim for more information. If you think you might be eligible to study part-time while being on another visa type, please contact our Admissions Team for more information.

If you are looking to pay your fees please see our guide to making a payment.

Additional costs

In addition to your tuition fees, you'll be responsible for any additional costs associated with your course, such as buying stationery and paying for photocopying. You can find out more about what you need to budget for on our study costs page.

There may also be specific additional costs associated with your programme. This can include things like paying for field trips or specialist materials for your assignments. Please check the programme specification for more information.

Funding opportunities

Find out more about postgraduate fees and explore funding opportunities. If you're applying for funding, you may be subject to an application deadline.

How to apply

Please submit the following with your application:

  • Details of your education history, including the dates of all exams/assessments
  • The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
  • A one paragraph elevator pitch for an entrepreneurial business idea that you plan to develop through the course. This is not a Business Plan, but a brief paragraph that clearly and concisely expresses your core entrepreneurial idea.
  • If available, an electronic copy of your educational transcript (this is particularly important if you have studied outside of the UK, but isn’t mandatory)
  • design portfolio which should be uploaded electronically 

You must demonstrate in your written application and in interview that you have a capacity for creative and cultural entrepreneurship, and that you are able to meet the intellectual demands of the programme. 

You'll be able to save your progress at any point and return to your application by logging in using your username/email and password.

When to apply

We accept applications from October until 30 June for students wanting to start the following September. When applying, please specify your preferred pathway (in this case, Design).

We encourage you to complete your application as early as possible, even if you haven't finished your current programme of study. It's very common to be offered a place that is conditional on you achieving a particular qualification. 

Late applications will only be considered if there are spaces available.

If you're applying for funding you may be subject to an application deadline.

Selection process

Admission to many programmes is by interview, unless you live outside the UK. Occasionally, we'll make candidates an offer of a place on the basis of their application and qualifications alone.


You can expect to develop an independence and integrity in developing creative ideas. You'll be able to apply entrepreneurial approaches to creative projects and demonstrate an understanding of different business models to establish a creative enterprise. You'll also develop team-working and leadership skills, and effective business and communication skills.


The programme will enable those who have previously studied an area of creative study/practice to start a career developing a business arising from an existing or new creative practice. This may relate directly to a 'product' or 'process' arising from you own practice or to a form of 'expertise', 'consultancy' or 'knowledge'. The programme will also equip those who wish to work within organisations that develop the infrastructure and environment for new creative businesses with the capacity to flourish in a variety of contexts.


More Information

Posted on:


Master's programs


London , United Kingdom